Happy Mum, Happy Baby: Giovanna Fletcher
Price: £13.99 (Hardback)
Publisher: Hodder & Stoughton General Division
For my non-fiction cover design post I have chosen Giovanna Fletcher’s Happy Mum, Happy Baby. Although I don’t have any children and I am not planning on having any soon, this cover design does stand out to me!
I think the choice to have the authors name bigger than the title will work well as Giovanna has previously written many successful fiction books. The choice of colours on the white background stand out on the cover and I think they suit the purpose of the book also. The simple illustrations give the book a different edge to the typical non-fiction health and lifestyle genre and the bold coloured clothing Giovanna wears catches the readers eye! Despite having Giovanna Fletcher in large letters at the top of the page I think it was a good decision to include her on the front cover, as many women will recognise her from her work on This Morning, magazine columns and TV appearances promoting motherhood and balancing family life. I think this is the type of audience that they hope to attract directly and so by including her image on the front- cover, the reader is sure to know who she is!
Giovanna Fletcher also has a following on YouTube alongside her McFly husband Tom Fletcher and will be able to promote her first non-fiction book across her social media sites. Fletcher has included a personal account of motherhood and so the book is expected to contain personal photographs and memories scattered throughout.